At the risk of sounding like a broken record, this text does feel slightly limited (only one model of communication) and behind the current communication trends (virtual teams). I used this book for a recently business communications course. Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. When reviewing other texts, this text is consistent with topic areas covered. In business, the three rules of success are: communication, communication, communication! The reason for this is that it focuses on several areas, which could not be adequately covered, or covered well, in one semester. The book had multiple examples, although some of the references might feel a bit dated for our students (ie. Another formatting item that this reviewer found annoying was the omission of extra line space between paragraphs. Reviewed by Joy Koesten, Lecturer, University of Kansas on 8/21/16, This textbook is very comprehensive, both in breath and depth. At roughly 600 pages, coverage of the subject matter is extensive. Rather than just incorporating snippets or vignettes in a couple chapters, they actually have a whole chapter dedicated to intercultural and international communication. This step-by-step approach provides a clear path to … I like that it has a table of contents which helps with reading through the material. When teaching with this text, I had an easy time breaking up information and chunking it into sections that made it easy for my students to digest. It's a large public university in a large city. Reviewed by Adam Falik, Assistant Professor, SUNO on 4/27/20, The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. Concepts introduced early in the text and followed up in later sections of the book and built upon. From the basics of the communications model to group work effectiveness, this book has the components to teach students important skills they will need in the... I chose to assign only the chapters I felt were most relevant to the topics of leadership communication, but allowed students to do the others and provided quizzes they could complete for bonus points. I was impressed that the hyperlinks to additional resources at the end of each chapter were still active. Very clearly written. I ran across a couple of problems with connectivity or dead links. Accurate use of terminology and framework. More charts and diagrams would help with readability. Book Description: Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text does not contain an index, though the table of contents is good, and the full text is searchable. This textbook address written, oral, nonverbal and interpersonal communication at large. The book is up to date and it can be easily updated in the future. The text could benefit from a section related to social media usage for businesses. It includes both pre- and post-lesson exercises. I was not able to find inaccurate information, based upon my background and ares of expertise. Excellent quality. For an instructor or program looking for a low cost option for students, the content and customizability of this book is a welcome starting point regardless of the disciplinary or curricular home of a business communication course. The Master of Arts in Communication Studies, which is geared towards students who wish to pursue … Business Communication for Success Business Communication for Success [AUTHOR REMOVED AT REQUEST OF ORIGINAL PUBLISHER] UNIVERSITY OF MINNESOTA LIBRARIES PUBLISHING EDITION, 2015. The book was well organized and straightforward. The text covers all areas of the subject appropriately. University of Minnesota (2015). The organization of the text is something that I usually find to be one that I do not stick to, even with private market texts. Good specific coverage of intercultural communication, although as I mentioned before, this should come earlier in the text given how critical this topic has become in a globalized economy. The text is internally consistent in terms of its tone, explanations, audience, and structure. Section 6.3 Making an Argument repeats itself (not just in ideas, but in complete pages) in Chapter 14. read more. I used this book for a recently business communications course. The text adheres to the same structure throughout each chapter. We provide consultations about general publishing questions, and we publish a number of journals, books, dynamic scholarly serials, and textbooks through our University of Minnesota Libraries Publishing imprint. Solid overview of foundations of business communication. Business norms may change, but the main focus is on underlying writing and rhetorical competency, and any updates will be relatively easy and straightforward to implement. Reviewed by Miriam Gershow, Senior Instructor II, University of Oregon on 6/6/19, Covers a broad array of business communication topics, from foundations of language, audience and rhetoric to common types of written and verbal business communications. This book is easy to navigate with clear headings. Perhaps overall chapter groups or headings might help resolve this issue. The population that attends NOVACC are very diverse culturally and linguistically so this would not go over well. Find Communication Skills for University Success at Minnesota School of Business (MSB), along with other Health in Richfield, Minnesota. I was unable to get the search option to work on my Kindle. The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts presented in it. While not every platform is mainstream, the ones that are increasingly used in professional settings certainly need to be taught at the collegiate level in a comprehensive manner. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. Regardless of your major and interests, the Department of Communication Studies has a course to fit your needs. Most of the content appears clear and accurate, if sometimes selective. Incorporating different examples could be especially important in the International and Intercultural Business Communication chapter. None of these passages seemed debilitating, and could likely be avoided by assigning chapters or sections selectively across the text. The headings are descriptive and each section has numerous graphics, video links, and "key takeaways" that provide an ongoing summary of the material covered. Appears to be accurate, error-free, and unbiased. Students know exactly what to expect in each chapter. 10), the text often focuses on academic writing demands. This text is easy to sort into modules for course instruction. The flow of the chapters is clear and logical, and while I'd change things, isn't that what we do as professors? Otherwise clear and accurate. It lacks an index section, however, so unless your students know how to search a PDF for information, they might run into trouble searching for specific information. Edstrom is partner and cofounder of WE Communications, one of the largest independent strategic communications agencies in the world. One of the outstanding strengths that this textbook offers is its lack of bias. CC BY-NC-SA, Reviewed by Katherine Hatzis, Senior Lecturer II, University of Massachusetts Boston on 6/27/20, The book covers everything that one would want to teach in a business communication course. Each section can be understood independently, I didn't find myself having to reference previous chapters to make sense to the current one. Since the format of Open Textbooks allows for things to be quickly updated, anything the authors found in need could be easily changed. The author was very eloquent in the way that they explained the content. I would have liked to see a workbook or case to be worked throughout the term. Let’s see an exploration of these types of presentation environments. I would further reinforce the exercise by letting students that speak the same language but are from different countries share words that differ within their culture. Specifically, I think the communication generalist approach of the text makes it somewhat accessible for a wide variety of instructors, but I'd like to see a deeper grounding in persuasion, organizational communication, and business discourse. Each one begins with a brief introduction, and then is followed by several subsections. For example, the chapter containing a long discussion of mobile communication messages will need revision next year to accommodate changes in the marketplace and in the workplace. Additional examples of itnernational correspondence would be potentially invaluable, even amid the chapters on genres. The interface is basic but functional and meets the needs of the user. Since the concepts and theories discussed are, in general fundamental ones, these aspects are not likely to require short-term changes. My students are mostly junior or senior business majors, and while there is jargon in the text, by this point, this is part of my students' professional vocabulary, so nothing that I find alienating for students. The text was clear and easy to read. This text covers all areas of the subject appropriately and provides a good Table of Contents. Social media is not addressed but text, email, and netiquette were briefly touched upon. However, the author could easily update the examples with more recent events. Some charts and graphs are fuzzy, while others could be adjusted for better formatting. Chapters are well structured. The choice to use gray text boxes or filters over sample documents was a poor one. Overall, I found no major inaccuracies in the book’s content. The book begins linguistically, introducing concepts of language and communication, shifts to audience and tone before touching upon actual writing. The content of the text is still relevant today. Those are quite the complement for a textbook. I would prefer to have chapters 16-19 at the beginning of the text along with chapters 1-3, as these topics equally relate to both writing and speaking, and are very timely - specifically intercultural communication and crisis communication. Like any textbook, incorporating technological advancements is a double-edged sword. No grammatical errors were found. The book would be suitable for business communication courses or business and professional speaking. The words used were outdated at the least and mildly offensive. I didn't see any glaring errors of any kind. The organizational strategy makes sense, but it isn't how I might prefer the book to be laid out. Overall it is a good general Business Communication textbook and it has a lot to offer. The weakest chapters of the book were those that discussed research in business writing. There are a wealth of exercises at the end of each lesson that students can complete to gain competency in the chapter's concept(s). There wasn’t an index or glossary, but there was a Table of Contents, which made it easy to navigate. The credibility of the content is strengthened by the consistency. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative . I was disappointed with the slang used in Chapter 2's introductory exercises. Sport Management Minor Whether it's a leadership position in the front office or marketing management role, the sport management minor gives students a solid foundation for success. I deeply appreciate McLean's Business Communication for Success as the first truly effective and customizable open source text in our area. While the book flows well from start to finish, the chapters and subheading are very specific and are quickly referencable. Phased process review, technology infrastructure, services objectives and metrics, project management methodology, IT alignment with the needs of Extension. Reviewed by Judy Boozer, Business Faculty/AOP Program Lead, Lane Communicty College on 1/7/16, The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts presented in it. The text does not indicate any interface issues. Generally speaking, the book had all the requisite basics of business communications. The writing of this book is clear and accessible. Reviewed by Alicia Edwards, Adjunct Professor, Business Management, Marketing and Communications, Northern Virginia Community College, Annadale Campus on 6/20/17, I was definitely impressed with the comprehensiveness Business Communication for Success. Some sections are really focused on overall rhetorical styles and classical rhetoric, with a bit of business window dressing. Coverage seems to be missing of social media as business communication (mentioned as a communication channel but not otherwise addressed specifically) and of how to cite/attribute sources in writing and speaking (styles and methods) The coverage given to the writing process and its practices is also particularly good -- something not often included in business communication-related texts. Ethnicity/race neutral. At nearly 800 pages, the text is immensely comprehensive. This text is an excellent resource for communications instructors. Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor with a clear outcome product. Meaningful images can enhance understanding. This might be to allow individual instructors a good deal of flexibility, but it also might leave some a bit at sea. Free of major grammatical errors. I did not find the text offensive or insensitive and found it to include a variety of examples so that no one group might feel excluded or offended. I appreciate the typographic choices and the chapter outlines are very clear and straightforward. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The style is casual and informative. Each chapter is well organized with distinct subsections which would give the instructor flexibility in how they wanted to assign the text. Some references, activities, and examples could be updated to provide a more inclusive tone. The examples used are also ones that are not limited in time or context and hence less susceptible to change. Learning resources such as exercises and activities are included - many of... Overall, a detailed process of business communication is shown in readable and clear style. I supplemented additional information for class materials but overall extremely satisfied with text. This book has a wealth of information with resources provided, but it lacks those elements that appeal to those learners that require more than just reading text in order to learn a topic. It would have been useful, especially in an introductory text such as this, to have had a comprehensive index. The book has nice chapter and section breakdowns with clear headings and effective demarcations. I was definitely impressed with the comprehensiveness Business Communication for Success. In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. A text only book is difficult to read and comprehend. Many of the Learning Objectives and Key Takeaways suggest an introductory-level rather than upper-level course. Social Media is now an integral part of business communication internally and externally but it is STILL treated as an afterthought or footnote in academia. Otherwise, I thought the book was well written, error free and unbiased. Business Communication for Success by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. The book’s use of multiple sub-chapters helps to make the textbook much more detailed. From A to Z, the main communication topics and concepts are covered in this text. The book does provide a good number of articles and websites at the end of each chapter for review. Reviewed by Catherine Wright, Associate Professor, George Mason University on 6/20/17, It covers too many areas, would need to be "chunked" into smaller clusters. Contains an vast array of business communication principles applicable to today's business environment. I compared this book to a couple of others I have seen in recent years and the flow was "off." A student can expect not only a clear, steady framework of Objectives, Takeaways and Exercises, but, most valuably, thorough chapter Reference sections. The information is consistent. Good discussion of cultural differences in business setting. I've read a good portion of the book and find it accurate and error-free. I downloaded the entire book as a PDF. This would be easy to add. The population that attends NOVACC are very diverse culturally and linguistically so this would not go over well. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School. I think having overarching modules would help learners better understand the skills and objectives to be learned through the textbook. The topics of social media and managing interactive stakeholder communication could perhaps be added in Chapter 3 or Chapter 16. It reduced both friction with our course materials and my need to be technical support, while increasing engagement through allowing students choices and the ability to pursue additional knowledge on their own. Social Media is now an integral part of business communication internally and externally but it is STILL treated as an afterthought or footnote in academia. Get this from a library! Because this book requires a great deal of jumping around, I wish the interface was a little friendlier, more convenient. I studied business communications many moons ago. The last 2 chapters (intercultural and teamwork) are especially relevant for the near future. The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. I think it would have been easier if it had a link at the end of the section that connected the next section. That is why texts like this one matter so very much. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. This is often effective. The book and multimedia package we published called Streetwise Managing People identifies three key communications for business success.. Everyone knows the three rules of real estate: location, location, location! Please share your supplementary material! Since one individual authored the entire text, it has a consistent voice and tone. While the book flows well from start to finish, the chapters and subheading are very specific and are quickly referencable. I am interested in this book as a textbook for a class in Professional and Technical Writing. One of the challenges of working in Communication as a field is that much of our content is taken for granted or treated as common sense. Brown, Assistant Professor, University of Arizona on 6/10/15, I integrated this book as a supplement in a Psychology of Leadership course. Because paragraphs are not indented, it makes it extremely hard to see where paragraphs begin and end. I would also have them give examples of how they would speak around their peers, parents, and elders to drill down appropriateness and context. read more. These performances not only serve to reinforce real-world applications but also may serve as course assessments. The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. While there is not a glossary or an index, he does provide additional resources after each chapter. From the basics, to targeted speech formats, all areas vital to good business communication skills are covered. In my classes, I had my students create a website and blog, which to me, are important parts of business writing. Learn the Language of Leadership. Reviewed by Carolina Selva, Adjunct Faculty, BA and MSD, Portland Community College on 1/7/16, Extremely comprehensive. As with the consistency, the organization of material is intuitive, clear, and a strength of this text. The grammar points and exercises that I browsed were accurate. It is general enough, however, that it should remain generally relevant for several years. Any jargon that may have been used was explained thoroughly. I envisioned using this text in my current Business Communication course and thus assigning chapters out of order and it would work with no problems whatsoever. This book was written in 2010 and focused more on written and verbal communication. Section 4.4 Style in Written Communication, for instance. Unfortunately, the open-sourced photos may also confuse readers when they are not as well-paired as a paid photo might have been. While at times the bland blocks of content may render the page a bore, the instructor can breathe life into what is considered by many to be a dull subject. The text is well written, easy to understand. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Good review of important aspects of each chapter. I would have liked to have seen a formal proposal chapter, but overall, I would recommend this book for business programs and courses that want to engage students and teach them important skills vital to their success. I added a few modules to address today's social mediums in more detail. Slides would have been a plus! Great sources of additional information if the student is interested in searching for it. It covers too many areas, would need to be "chunked" into smaller clusters. A final (negative) comment: The Exercises are often laughable. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. I had to keep going back to the main menu when I wanted to go to the next section of the same chapter. It's arrangement and scope of... Though the book covers a great deal, an instructor had better be prepared to provide their own examples. No errors detected. Yet, with the goal being teaching toward the learning needs of the students in our classrooms, we Reviewed by Margarette Connor, Adjunct Assistant Professor, Lehman College/CUNY on 6/19/18, This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. Publisher: University of Minnesota Libraries 2015 ISBN-13: 9781946135056 Number of pages: 628. I find it too expansive, its attempt to be all-encompassing creating qualitative and theoretical deficiencies, and its lack of actual workplace examples a serious deficit, but it does make easy access to core principles in accessible language. I believed the last chapter of the book, Chapter 19, could have appeared somewhat earlier in the book. The University of Minnesota is an equal opportunity educator and employer. The author might consider 3 overarching headers under which to place the current chapter titles (e.g., “Writing” is the high-level category; then “Revising your Writing” would go under it. Overall, it seems to be a useful secondary text, or one used to provide additional coverage of specific topics, rather than as a primary text. During the registration process, members may "add on" up to two workshops at the virtual rate (free!) Social media is not addressed but text, email, and netiquette were briefly touched upon. Easy to read and comprehend. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. Once a textbook is provided to students, a certain expectation of correctness and clarity is expected, and cleanly Previous reviewer, Dr. Emery, said it perfectly, '....I'd like to see a deeper grounding in persausion, organizational communication, and business discourse.". I appreciated the resources presented after each chapter. The information is still current and accurate but clearly lends itself to frequent updates. read more. As much as I appreciated the Language section, its title of “Delivering your message” seems misleading. The book felt like it was almost two separate books put together - which is part of why it can be considered so comprehensive. This book needs updating to more thoroughly address evolutions in technologies. It's no worse than the majority of books in the area, but I wish it were better. New vocabulary works are typed in bold and defined as well as supported with examples and/or cases to illustrate their context. I always had to start at the top of the table for f contents and scroll all the way to the most recent chapter. This textbook was comprehensive in the sense that it covers broad concepts in communication and then narrows down specifically to business writing and oral communication. University of Minnesota Libraries Publishing Services is here to support our affiliates' creation of scholarly publications. The only thing that I didn't like was navigating through the textbook. However, glaringly, this textbook doesn't quite have enough material to be as comprehensive as I would have liked, though it does include exercises after each section. More social business communications course and other texts, this textbook address written,,. Meets the needs of the aspects of it. ) a global on! And flexibility of the author took the time the book is up date... The feeling that my students needed help with grammar, and 15 are another semester, the. 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